THE IMPORTANCE OF BRANDING IN HOSPITALITY

Branding is the process involved in making a distinctive name and image for a product in the customers’ mind, mostly through promotional campaigns with a reliable subject (business dictionary).

 According to EIC social media Team (2012)  branding is effectively making brand uniqueness that will not only make a company  attractive in comparison to your competitors, but it will also persuade customers that in a sea of predictions, the company is the only one accomplished of satisfying their needs. A brand name will inspire customers to purchase your produces or use your facilities.

 Outlining your brand permits you to control or inspire how others perceive you as a business. An actual brand name diminishes your company’s likelihoods of declining and sets your reputation as a genuine vigour to be figured with.

Initially, branding is important because it escalate the chances that people will remember you, even as the encounter for customers’ devotion (and money) rages on. An advanced brand identity will push a business to the lead of customers’ attention, making them more likely to spot you, procure your services and remain loyal. 

 Furthermore, Shoemaker (2010) indicates that branding gives more cosiness and consistency for the customer to have confidence and test the new product or service within hospitality industry, for example when new hotels are often represented under one same brand name.

Brand loyalty is when a customer insists on always purchasing a certain brand of a product. Although being in that situation is measured enormously effective in hospitality marketing, it has just become tough to gain dedicated customers. This is due to two causes, being that brands in similar group have become increasingly alike and services advertising and lower priced transactions are being provided frequently by various brands- making it challenging for customers to just choose one brand because they can get an improved transaction. Nevertheless, if the eminence of a brand is constantly prodigious and no additional brand can offer the same so there is a great opportunity that customers will be loyal.

REFERENCE

EIC social media Team. (2012) The importance of Branding for businesses. [Online]. Available at: http://www.onlineadvertisingagency.Info/author/eic-social-media-team/ (Accessed: 10 April 2014; 13:35).

Shoemaker,D.(2010) The importance of Branding & Marketing in Hospitality.[Online].Available at: http://EzineArticles.com/?expert=David-Shoemaker (Accessed: 10 April 2014; 12:54).

Business dictionary. [Online]. at :http//www.businessdictionary.com/definition/branding.html (Accessed: 10 April 2014;13:20)